Some interesting news out of the pro world. According to a WakeWorld post yesterday; it was announced that Phillip Soven, one of the strongest competition riders in the world, has left his long-time sponsor Liquid Force for an up-and coming brand, CTRL. Soven has been with Liquid Force since 1995, that's about 18 years with the company. Up to this point, he's spent his entire career with the brand.
From the sound of it in interviews from WakeWorld and Alliance Wake, it seems like a lot of his decision was driven by the fact that he can have a lot more say in what the brand is going to be, something he cant do with something so established as Liquid Force.
Phil is among the most winning pro riders on the circuit. Claiming many titles including the King of Wake, and the PWT, among countless other competition 1st place finishes. He's even managed to break in to the mainstream with an MTV reality show, WakeBrothers.
Be sure to check out CTRL wakeboards and keep an eye out for them in the near future. With a name like Soven among the ranks, they're sure to make some waves on the pro circuit this year.
No comments:
Post a Comment